Fratton Cafe Design

Graphic Design Story: “Fratton Cafe”

One day, our beloved client, Fratton Cafe, approached us with the intention of updating the brand identity and making the cafe’s visual communication more appealing. His application was based on the recommendation of another customer we had previously served. This reference was a reflection of our client’s satisfaction in working with us.

Reference: Reference to Our Previous Service

Our client had seen the brand identity and design works of another client that we had previously designed and was impressed. Our reference customer’s successful brand transformation and the increase in visual interaction made Fratton Cafe want to make a similar innovation.

First Meeting: Trust and Creativity

In our first meeting after the application, we listened to the story of Fratton Cafe. We obtained detailed information about the cafe’s salient features, customer base and goals. Our customer expressed that they trusted our creativity, leaving the brand identity and visual elements entirely to us.

Our customer expressed that they had full confidence in our creativity, leaving the color palette selection and design concept to us. Here is the story of this journey:

Step 1: First Meeting

In our first meeting with our customer, we tried to understand their expectations and vision. We collected detailed information about the cafe’s atmosphere, customer base and brand values. We discovered what our client wanted the name “Fratton Cafe” to evoke: a modern renaissance.

Step 2: Logo Redesign

In the logo design, we decided to create an image worthy of the name “Cafe Renaissance” by combining classical and modern elements. We created a logo consisting of an elegant font and stylized coffee cups that appeal to users’ tastes.

Step 3: Double-Sided Menu Design

In the double-sided menu design, we focused on presenting our customer’s wide range of beverage and meal options in an organized and visually appealing way. We determined the color palette inspired by the logo design and created a user-friendly layout on both sides of the menu.

Step 4: Double-Sided Beverage Menu Design

In this step, which we took upon the request of our customer, we aimed to present Fratton Cafe’s wide range of beverages in an orderly and visually impressive way.

Step 5: Poster Design

We designed an impressive poster promoting beverages in A3 and A2 sizes. By combining the color palette with lively photographs and graphic elements, we created a design that offers customers a visual feast.

Step 6: Gift Pancake Design

As a surprise to our customer, we added a pancake design that can be given as a gift on special occasions. This design was a unique touch that reflected the warm and welcoming atmosphere of the cafe.

Step 7: Presentation and Approval

We presented all designs to our customers and explained the choices and design decisions we made at each stage. We implemented the necessary revisions in line with our customer’s feedback and correction requests.

Step 8: Delivery

Finally, after receiving our client’s approval, we delivered the designs in high-resolution files. Additionally, we provided the necessary information on the use and integration of the designs, both written and verbal.

Collaborating with “Fratton Cafe” has made us proud of not only our designs, but also exceeding our customer’s expectations and providing them with an enjoyable experience.