Recipe Master

Project Name: Recipe Master Mobile App
Logo Design, Advertising content, sponsored advertising work
1. Target Audience Analysis:
To start, we identified Recipe Master’s target audience. We targeted users who are interested in the kitchen and want to discover new recipes. This determined the focus of our digital marketing strategy.

2. Logo Design:
Our logo design was created to reflect the character of the brand. The choice of colors aims to create an emotional bond with the brand by giving users a feeling of warmth and taste. The icons represent kitchen utensils and the cooking process, allowing users to immediately understand the main theme of the app.

3. Advertising Content and Strategy:
Advertising content includes original text and images for use on social media and other digital platforms. The text highlights the value the app offers users: thousands of recipes, step-by-step instructions, and a chef-like culinary experience.

Advertising Strategy:

By targeting the target audience on certain social media platforms, we aim to increase interaction with campaigns containing interactive content and user feedback. We also plan to promote our app through well-known people in the kitchen and food industry by collaborating with influencer marketing.

4. Paid Advertising Work:
Through Google Ads and social media ads, we organize customized advertising campaigns to target users with specific demographics and interests. In these campaigns, we use discounts, special offers and various promotions to attract users.

5. Analysis and Optimisation:
We use analytics tools to measure and optimize the success of digital marketing campaigns. We constantly improve our strategies by regularly monitoring user behavior, conversions and ad performance.

This approach forms the basis of Recipe Master’s digital marketing strategy. Each stage is designed in a planned and strategic manner to strengthen your brand’s online presence and attract users to the app.